How brands understand emerging consumers needs AND adapt accordingly will be critical in the months to come.
And we can help.
As consumer behaviours have recently changed across the world - with some of those becoming the new norm - companies are urged to adapt in order to stay in line with their customers’ expectations and desires.
Being able to detect and understand those changes is key for a brand to stay relevant in the near future, but also key will be the ability to reinvent its products or services.
CDR Insights and Brand & Lab have teamed up to develop ad hoc actionable plans for CEOs and CMOs. Here is how it works !
A 3 steps approach:
1/ Deeply analyse and understand changes in your customers’ expectations
When was it the last time you talked to your customers and deeply questionned yourself whether the products or services you offer are in line with their expectations, needs or desires ? Are you aware of how your customers have recently changed behaviors ? and do you understand what lies behind those changes and what are they now expecting from your company or products ?
To answer those questions, we propose a tailored process and methodology to listen and understand your customers’ voice. Whether is takes the shape of one to one interviews, online focus groups or social listening, we will put together the right methodology to answer your needs and objectives.
2/ Quickly and efficiently build specific scenario planning
Based on the insights we learned during the discovery phase, we will draw several scenarii on how your brands should evolve.
Each scenario will be taylored to your organisation, in terms of resources and budget, and the most interesting scenarii can then be tested with your target audience. Creating those scenarii will allow you and your team to “visualize” the changes that need to be made.
3/ Create and develop the right offers to address new consumers’ expectations
Once different scenarii have been developed and tested, we will work hand in hand with your team to build the right offers that will truly answer your customers expectations : defining a compelling Customer Value Proposition, detailing the right features to include in your offer and eventually re-designing the right business model to support this new offer.
If you want to find out more about this unique approach, please contact Laura (laura.gelis@brandandlab.com) or Charles (charles@cdrinsight.com).
Brand & Lab and CDR Insights are based in Paris and London.
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